For obtaining a Certificate of Trademark Registration, a business (hereinafter called an applicant) must prepare an application for registering a trademark to file with the Competent Authority. Based on the application received and the requirements for protection according to the Law on Intellectual Property, the Competent Authority will examin and then notify the applicant of the results that the trademark in the application can match or not match the requirements for protection, in the basis of that will issue the Decision of granting or no granting the Cettificate of Trademark Registration to the applicant.

Currently, in everyday life and the media, we easily come across the terms "trademark" or "brand". Many people can get confused between these two concepts, however, being neccessary to confirme that the nature of these terms are very different. Besides, because of having been legalized so the registration and protection of a trademark are specified in the Law on Intellectual Property while the brand protection are often more complex and it requires integrated measures.

Intellectual Property is a new field in comparison with other fields for many companies in Vietnam. As a result, there are many applications for registering trademarks having been rejected for granting protection title by the National Office of Intellectual Property every year. This causes the companies waste time and costs for trademark registration activities and other activities related to trademarks. To help the companies can save costs and time, Truong Luat presents some of the recommended contents for companies before deciding to apply for trademark registration.